Modern information is readily available to the technological literate today.  Traditional communications and marketing are being challenged by new media in the form of social media, digital communications and online publishing. Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So as a marketer, you must get on board. But online advertising is just the tip of the iceberg. Fisherbill Marketing have to dig deep into today’s vast and intricate cross-channel world to discover the most impactful strategies required to build a thriving business. Search engine optimization, pay-per-click advertising, and conversion rate optimization techniques work in tandem to demystify consumer behaviors, capture customers’ attention, and turn people into loyal buyers over time. No digital marketing campaign should be without these critical activities.

 

In light of these changes in the marketplace and how we communicate with one another, where do different tactics fit into the marketing metrics?  For example, tactics can range from social media to print advertising to earned media.  Essentially, these common communications tools allow for a more targeted message.  In other words, the media marketplace has become much more fragmented, which means that it’s easier to target a message to a small group but harder to target a message to a mass audience. In order to ensure success while starting with small steps, targeted messages at small groups need to be well-thought out.  To do so, we need to do the appropriate due diligence through strategy, market research, data marketing to cultivate a strong brand image.  This will allow us to conduct advocate marketing campaigns.